Wednesday, October 19, 2011

LOOK Chocolate - Pudding Parfait

LOOK Pudding Parfait Chocolate Bar

Outside of Japan little is known about a wonderful sectional chocolate bar simply named LOOK. Manufactured by Fujiya, one of the oldest confectionery companies in Japan, this brand is released in about a dozen different flavors each year. Half of the releases are variety packs containing three or four tastes. Today I will review a mono-flavor pack of Pudding Parfait.

LOOK is usually sold in a thin, resealable, sturdy box wrapped in a foil packet and ordered neatly on a cardboard tray. There are always 12 pieces in the box (3 rows of 4 chocolates) and each piece has a letter, either L, O, or K carved into the face. This is useful for variety packs as you can determine the filling based on the letter. I should also note that there are two O variations, one with a double circle for differentiation. But on this day, all 12 pieces are the same pudding parfait flavor.
The packaging is well thought out and very protective

The presentation of LOOK is something I really admire. Fujiya goes to greater lengths over similar makers to provide actual individual pieces rather than a sectional bar. Each piece (2.5 x 2 x 1 cm) is extremely smooth and cut perfectly with no imperfections. This gives it a very high-end appearance. Even when I used a knife to cut the chocolate it broke cleanly in half to exhibit its two-tone center of parfait cream and caramel sauce. The sauce was a nice liquid consistency and sat above the whipped creamy icing. A strong sweet caramel, almost butterscotch, aroma filled my senses.
The 2 flavor filling is scrumptious

When I bit into the morsel I was surprised by how much it tasted like Japanese pudding. If you haven't tried this caramel topped yellow pudding before I am sure you will recognize it on the front of the box. Basically, it has a custard cream flavor with a strong, nearly burnt caramel sauce topping. We do sell the mix HERE if you want to try the actual pudding dessert.

LOOK pudding parfait is very addicting and I had trouble stopping after consuming 6 pieces. Fujiya's milk chocolate is second to only Meiji in my opinion when considering mass produced sweets in Japan. You can try freezing them too for a different eating experience. Whatever way you enjoy them I am certain that you will come back for different flavors in the future. napaJapan will have all of those for you as they are released.

If you want to use the chocolates as spelling blocks it is very limited. This is the best I came up with (OL meaning either old or office lady - really, OL is what women are sometimes referred as):
Ol' Kool Look, OK? ... I am sure you can do better.

Here are a couple other recent LOOK releases (click on the title to see in store):

4 Flavor Classic LOOK A LA MODE
Tiramisu with Rilakkuma!
Happy Snacking!


  1. I have to try this! It looks so good!

  2. I like this concept. I visited your blog for the first time and just been your fan. Japanese Snacks and Candy Keep posting as I am gonna come to read it everyday……………….